Andrew Swaffield, who joined the firm earlier this year after a number of years working at British Airways and its parent company, said he was happy with how his company was performing but more pessimistic about the overall market.
“I’m pleased with how Monarch is performing in the market. I think we are inline, or ahead of the market,” Swaffield told TTG.
“Having said that it’s a difficult market there are too many airline seats chasing too few customers. And it’s a relatively soft market.”
In an increasingly crowded marketplace, Swaffield said it was important that Monarch separates itself from others.
“The big differentiator for us is around our customer focus we really don’t want to be a small version of easyJet and Ryanair,” he said.
“We are very focused on customers and customer service and putting customers at the centre of our decision-making so that’s really how we differentiate and it’s how we intend to differentiate even more going forward – becoming the most customer focussed airline the world.”
Today Monarch became the first airline to be awarded WorldHost Recognised Business status. All the company’s staff have taken part in WorldHost’s training programme, which was used by volunteers at the London 2012 Olympics.
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