Tuesday, 18 March 2014

Lufthansa to introduce Premium Economy, expand IFE options and improve in-flight service

Lufthansa has released details of how it plans to enhance its onboard offering across all classes. “We have set ourselves a number of objectives for 2014 – it will be Lufthansa’s biggest service initiative in recent years,” said Jens Bischof, the airline’s Vice President of Sales, Product and Marketing.
“As well as installing the latest cabins in all classes of our aircraft, which is already proceeding apace, we will also be
demonstrating to an even greater degree our qualities as a dedicated host with a keen understanding of service and hospitality.”
Lufthansa will for the first time introduce a Premium Economy Class, and installation of new in-house designed seats will increase passenger comfort. The airline says they will offer up to 50% more room compared to the Economy offer. Premium Economy ticket holders will also be able to take a second piece of hand luggage onboard. The first flight to include the new class is scheduled for October 2014.
From 1 April, the in-flight entertainment offer will also be expanded on long-haul flights. The number of movies offered will be doubled and they will be available in eight languages.
On the airline’s medium-haul routes, as reported by FTE in September, Lufthansa Systems’ BoardConnect system will be added, allowing passengers to stream content to their devices. The system will be introduced from the summer season and will be installed on 20 A321s.

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